Idahoan Foods & Innovation
I recently had the chance to sit down with Steve Hamm, Director of Marketing for Idahoan Foods. We had a delightful conversation on how important innovation is from a marketers perspective within the food service [...]
Chef Mark Garcia Publishes A Great Work For Chefs
https://www.amazon.com/dp/1630471011/ref=nav_timeline_asin?_encoding=UTF8&psc=1 Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate [...]
The World is Your Audience; The CIC is Your Platform
When I published my first book in 2012, I looked to the chef organizations that I belonged to with help in getting the word out as well as sharing my press release with their members [...]
Membership Benefits
One thing that stands out among being a member of the Council of Innovative Chefs is the ability to have a platform to show your talents. Member Chef Kurt Stiles has published a book called [...]
The Story Behind The Brand
The Story Behind The Brand Like many organizations, it important to communicate your message in the brand you chose to represent your organization. My thought behind the brand I chose for the Council of [...]